In re: Caloric Perceptions: The McSubway Project

Interesting story on the McSubway Project:
“In a study called “the McSubway Project,” Brian Wansink of Cornell University and researchers at the University of Illinois intercepted 300 people as they finished their lunches at McDonald’s or Subway. They asked them what they ate and how many calories they thought they had consumed.” Essentially they found that while McDonalds customers were eating more calories, they had a clearer picture of how many they were eating. “But those at Subway experienced the ‘halo effect,’ which allowed them to think they were eating better than they were.” (see story here)


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