In re: Is it really just the label?

Many of us know that we are influenced by labels, hype, presentation and apparently with wine that holds true as well.  Came across an interesting article in NY Times (discussing a book / study on the subject) yesterday on wine tastes and the influence that price and labels have over how we percieve the tast.  Smack a $50 price tag on a bottle of two buck chuck and suddenly you think its phenomenonal or at least thats what studies have shown.

It is important to remember that there are people who really do tell the difference in taste (i.e. Robert Parker and other refined wine drinkers, but for some of us suckers who can’t let go of our bias of brand and price we can’t get past it)

Wine’s Pleasures: Are They All in Your Head?

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