In re: The long, slow, torturous death of Zima

There are a million ways to slight a rival's manhood, but to suggest that he enjoys Zima is one of the worst. Zima was the original "malternative"—a family of alcoholic beverages that eventually came to include such abominations as Smirnoff Ice and Bacardi Silver—and it has long been considered the very opposite of macho: a drink that fragile coeds swill while giving each other pedicures.

via The long, slow, torturous death of Zima. – By Brendan I. Koerner – Slate Magazine

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