In re: Advertising 2.0 – Sacrifice your friends for a whopper

“Fast-food chain Burger King has created “Whopper Sacrifice,” a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.”

via Delete 10 Facebook friends, get a free Whopper | The Social – CNET News.

Gotta give them some points for creativity,  Burger King ads will be showing up on Facebook news feeds that read “Tom sacrificed John for a free Whopper.”


Update: Apparently Facebook decided sacrificing friends wasn’t good and pulled the plug on the campaign.


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