In re: Secret world of Trader Joes

Swapping selection for value turns out not to be much of a tradeoff. Customers may think they want variety, but in reality too many options can lead to shopping paralysis. “People are worried theyll regret the choice they made,” says Barry Schwartz, a Swarthmore professor and author of The Paradox of Choice. “People dont want to feel they made a mistake.” Studies have found that buyers enjoy purchases more if they know the pool of options isnt quite so large. Trader Joes organic creamy unsalted peanut butter will be more satisfying if there are only nine other peanut butters a shopper might have purchased instead of 39. Having a wide selection may help get customers in the store, but it wont increase the chances theyll buy.

via Inside the secret world of Trader Joes – Aug. 23, 2010.

I really like Trader Joes, always amazed how cheap it is and they usually have something I wasn’t expecting, but gotta admit I knew very little about them.  Well guess what, seems like nobody knows much about them, but Fortune Magazine tried to dig up a scoop and didn’t get much, but still found it real interesting.  Did you know it was owned by some Germans?  (the Aldi Nord owners if your curious)

In re: Coffee consumption up north

“We know from lots of other situations that the Scandinavian nations lead the world when it comes to such important things like environmental matters, gender equity, income equality. But amazingly, its not just Finland where they need a lot of coffee amidst all the darkness to make it through the day. But its Norway, Sweden and Denmark — all of those four countries take the top four stops globally in the world for coffee consumption.”

via Which country drinks the most coffee? | Marketplace From American Public Media.

Had this passed on to me because as you may remember I noted all the caffeine in The Girl with the Dragon Tattoo.  Well,  apparently Stieg Larsson the author the Millennium Trilogy (Girl w/ the Dragon Tattoo is the first book) was just being accurate when he put a pot, thermos,cup or some other form of coffee in every scene in the book, including 3 am when someone is going to bed.

On a side note I finished all three of the books (on a borrowed Kindle DX) and aside from wishing as many have that Mr. Larsson was still alive to work on the fourth book (selfish I know) it did lead to me ordering up the new wifi only Kindle.

In re: Is Time Warner Cable finally innovating?

Time Warner Cable has never exactly blown me away with their services.  They have added more HD over the years now (although Fox Soccer in HD is missing, would trade a few Bravo & A&Es for that) anyway, what definiately doesn’t blow me away is their crappy cable box that crashes and has all kinds of video problems (should probably swap it but of course I have programs on it).  So while their homegrown TV guide software is not going to win any awards, maybe they are looking ahead.  Came across the fact that TWC is writing an iPad app to allow changing the channel, setting up recordings and watching programming.  Seems like a nifty idea – guessing it won’t be that great, but who knows maybe changes are coming at stuffy old TWC.

see a video of the prototype here

In re: Apple’s magical…bumper?

A funny video from Slate V, the first time I watched it I had thought Jonathan Ives and some of the Apple folks had a sense of humor and were somehow involved but its really just some clever editing repurposing their ‘magical’ commments.

In re: The Sporkful makes waffles

Can’t say I normally watch any of the videos on Slate V, I always think they are going to be articles and when I realize that they are on Slate V, I click away.  But the other day I decided to watch a funny idea for a Wyclef Jean for president commercial.  Then somehow noticed some videos by the Sporkful, which I had never heard of, but became a fan of right away.  Check out the Sporkful podcast, blog and videos here.

And for a video on making waffles see here:

In re: Muffin secrets

The company that owns the Thomas’ brand says that only seven people know how the muffins get their trademark tracery of air pockets — marketed as nooks and crannies — and it has gone to court to keep a tight lid on the secret.

via A Man With Muffin Secrets, but No Way to Cash Them In – NYTimes.com.

Interesting story on Thomas’s english muffins, which I hadn’t realized had a big trade secret – how to get those nooks and crannies.  I hadn’t realized they were really the only ‘real’ english muffin, but I couldn’t think of another brand.  On a side note I recently bought whole wheat English muffins and can say they are nothing like the original, which has a nice dry quality to it, versus the chewy more bready quality of the whole wheat.