In re: Muffin secrets

The company that owns the Thomas’ brand says that only seven people know how the muffins get their trademark tracery of air pockets — marketed as nooks and crannies — and it has gone to court to keep a tight lid on the secret.

via A Man With Muffin Secrets, but No Way to Cash Them In – NYTimes.com.

Interesting story on Thomas’s english muffins, which I hadn’t realized had a big trade secret – how to get those nooks and crannies.  I hadn’t realized they were really the only ‘real’ english muffin, but I couldn’t think of another brand.  On a side note I recently bought whole wheat English muffins and can say they are nothing like the original, which has a nice dry quality to it, versus the chewy more bready quality of the whole wheat.

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