In re: Marketing veggies

An interesting article in the New York times by Michael Moss whose book on processed food I’ve been meaning to read. In this article they get an ad firm to create an ad campaign for broccoli and see what it would look like and the results are pretty good I think. He also explores why veggies are more expensive and not a bigger part of our diets.

Government spending mirrors the private sector. Greens and leafy vegetables, for example, together get only $13 million from the government in research funding; corn receives $121 million.

via Broccoli’s Extreme Makeover – NYTimes.com.