In re: They use it during plays?

Jumbotrons have become ubiquitous at sporting events, allowing fans at the game to experience all the fun and second guessing, that was at one time relegated to home audiences. Screens at games have been getting bigger and better, to such an extent that NFL players, have begun using them as tools in game, and by in game I mean during a play, to get their barrings.

“They use it during plays?”

“They use it during plays?” Steinkamp (marketing and sales support manager at Daktronic a screen manufacturer) said last week, sounding surprised. “It’s obvious they use it between plays as a tool, but I didn’t realize that, to be honest.”
“Maybe if it is an incomplete pass, just to see my mechanics or what I did that was wrong,” Michael Vick said. “But most of the time to look at myself, and make sure that I’m looking good in my uniform.” However others, like Tiki Barber, have used it to see where players are and where blockers are, or to see if defenders are closing in. Of course others view it as a big distraction and choose not to look at it, as does Mike Alstott, or as a field goal kicker whose previous misses were put up on the screen to try an ‘ice’ him, previously only able to be accomplished with the timely timeout. But for good or bad, Jumbotrons are here to stay and as the new one going into Miami shows, they are going to keep getting bigger (50 feet by 137 feet).

See the interesting article on this at ESPN.com Jumbotron: The Big Picture